This guide explains how to edit your website's meta tags to improve search engine visibility and attract potential customers.
Accessing Meta Tag Settings
- Open website editor
- Select page from navigation menu
- Click three dots next to page
- Select SEO tab
Understanding Meta Tags
Meta tags determine how your pages appear in search results and affect:
- Search result appearance
- Page indexing by search engines
- Click-through rates
Meta Title Guidelines
Length and Structure:
- Keep between 50-60 characters
- Place important keywords at beginning
- Create unique titles for each page
Content Recommendations:
- Focus on potential borrowers
- Be descriptive and concise
- Include location for local targeting
- Add emotional triggers or urgency
- Incorporate primary keywords like "mortgage" or "home loan"
Meta Description Guidelines
Length and Structure:
- Maximum 160 characters
- Include clear call-to-action
- Match content to specific page
Content Elements:
- Highlight key benefits
- Include trust indicators
- Address customer pain points
- Use relevant keywords naturally
- Emphasize unique selling points
Note: Default settings use macros (e.g., {{company.name}}) to pull information from your company profile. You can maintain or customize these as needed.